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  3. Travel Agency Guarantee (TAG) Program
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  3. Travel Agency Guarantee (TAG) Program

Travel Agency Guarantee (TAG) Program

  • Definition: This Choice program was developed to facilitate business with travel agencies which choose not to or are unable to guarantee reservations with a guest’s credit card. Instead, this program enables a travel agency to guarantee a reservation with a hotel based solely on a TAG agreement.
  • Example: If a guest does not appropriately cancel a reservation and/or is a “no show”, the travel agency agrees to bear responsibility for making payment to the hotel for the night’s lost revenue.

Reference: https://apps.choicecentral.com/ccweb/content/fdrg/ccprog/geninfo/TAGuar.html

Updated on August 17, 2021

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