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Global Privacy & Security Notice

ChoiceU.com Privacy Policy | ChoiceU.com Privacy Policy (EU) | ChoiceU.com Cookies

This notice was last modified on 7 September 2018.

Who we are

Choice Hotels International, Inc. Choice University

Choice Hotels International, Inc. and its subsidiaries (“Choice”, “we” or “us”) are committed to providing you with an efficient and customized Internet experience. Choice complies with applicable privacy and data protection laws, including the European Union’s (EU) General Data Protection Regulation. This online Privacy and Security Notice (“Notice”) explains who we are and describes the information we collect when you visit our websites, how we use that information, and how we protect your personal information.

Our website address is: http://choiceuniversity.net/

EEA, Switzerland and UK residents: Additional language to address requirements under the General Data Protection Regulation and related Data Protection Law can be found here.

ChoiceU.com Privacy Policy (EU)

We recommend that you read this Privacy and Security Notice in full to ensure you are completely informed. However, if you prefer to access only a particular section of this Notice, you can click on the relevant link below to move directly to that section.

ChoiceU.com Privacy & Security

What If I Have Questions Or Concerns?

Thank you for visiting our site and for taking the time to read this policy. If you have questions about this Notice, concerns or complaints about how we collect, use, disclose, store or protect your personal information as directed by the laws and regulations applicable to your region, we can be reached at:

Choice Hotels International
Attention: Privacy Officer
6811 E. Mayo Blvd., Suite 100
Phoenix, Arizona 85054

Children’s Privacy

Our websites are not intended for children and we do not knowingly solicit or collect personal information for persons under the age of 18.

What If There’s A Difference Between Versions Of The Privacy And Security Notice?

As a service to our customers, we make this Notice available in several different languages. In the event of any discrepancies between the various translations of the notice, the English version of the notice is the authoritative one.

How Do You Resolve Complaints?

We will work with you to address complaints, which may include contacting applicable authorities as part of the resolution process.

What About Changes To The Privacy And Security Notice?

By using our site you consent to our collection and use of your personal information as described in this Notice. Choice reserves the right to modify this Notice and related business practices at any time by posting updated text on this site. Please review the “last update” at the top of the Notice to see when this privacy notice was last revised. If we make a material change we will post a notice on our website at least 30 calendar days prior to its implementation.

Does This Notice Cover Other Sites Linked From This Website Or Choice’s Mobile Apps?

This privacy notice covers only the ChoiceU website, although it may redirect to third-party websites and mobile apps. Those websites and mobile apps are not covered by this Notice, and we are not responsible for the privacy practices or the content of those other websites and mobile apps.

How Long To You Keep My Personal Information?

Your personal information related to training and reporting will be stored by us for the period of time required by law in the jurisdiction of the Franchised Hotel to which the information relates or for a longer period if there is a legitimate business purpose for doing so. Your personal information collected for other uses (See HOW IS PERSONAL INFORMATION USED? ) will be retained for the period necessary for the purposes set out in this Notice unless a longer retention period is required or permitted by law or there is a business purpose for doing so.

Do You Use Interest-Based Advertising?

Choice does not employ interest-based advertising on the ChoiceU website.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies,” which are text files placed on your computer, to identify you as a unique user and help analyze how users use this site. The information generated by the cookie about your use of the website (including your Internet Protocol (IP) address) will be transmitted to and stored by Google on servers in the United States. On behalf of the website provider, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore, you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout.

Further information concerning Google’s data privacy policy and terms of use can be found at https://support.google.com/analytics/answer/6004245.

Please note that on this website, Google Analytics code is supplemented by “anonymizelp();” to ensure an anonymized collection of IP addresses (so-called IP-masking).

Do You Use “Cookies” And Similar Technologies?

Choice’s websites and e-mails may use “cookies” and other computer code processes. These are small amounts of computer code that interact with your computer, mobile device, browser or e-mail. The types of cookies Choice uses are referred to as “session” cookies and “persistent” cookies. Session cookies are temporary and are automatically deleted once you close your internet browser. Persistent cookies remain on your computer hard drive or mobile device until you delete them or are otherwise removed upon expiration. Choice uses cookies to remind us of who you are, tailor our services to suit your personal interests, track your training status, and/or analyze your visiting patterns.

The site may also include integrated social media tools or “plug-ins,” such as social networking tools offered by third parties, for example Facebook or Google. If you use these tools to share personal information or you otherwise interact with social media features on the site, those social media companies may collect information about you and may use and share such information in accordance with your account settings, including sharing such information with the general public. Your interactions with third-party social media companies and the use of their features are governed by the privacy notices of the social media companies that provide those features.

Choice may also use cookies to form an association between multiple devices such as your smartphone, desktop computer and tablet. This is often referred to as device fingerprinting. A unique identifier, or fingerprint, is created on your devices, which enables the association. Choice uses the device association to link your devices’ searches on our websites, which enables us to provide you with a more convenient and personal digital experience.

Do Not Track Signals: Some web browsers offer a “Do Not Track” (“DNT”) signal that is an HTTP header field indicating your preference regarding tracking or cross-site user tracking. We currently do not recognize DNT signals; however, we do allow you to exercise some choice in the information collected by adjusting your browser’s cookie settings.

You can generally set your browser to not accept cookies or to notify you when you are sent a cookie, giving you the chance to decide whether or not to accept it. Not accepting cookies will adversely affect your ability to perform certain transactions and functions on Choice Websites.

If you would like to know more about cookies, the website www.allaboutcookies.org provides useful information.

View Description of Cookies

How Do You Store And Secure My Personal Information?

Our vendor’s learning management system and ChoiceU databases are maintained in the United States; therefore, your personal information will be collected (or transferred) and maintained in the United States. We use appropriate technical and organizational measures to protect the personal information that we collect and process about you. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information.

For example, when you provide us with information through this site, such as your name, work address, and work phone number, your information will be encrypted using a Transport Layer Security connection. You can tell if your information is encrypted by looking for the locked padlock icon on the lower right-hand or left-hand corner of your website screen and a change in the site address from “http” to “https.”

How Do I Opt-Out Of Marketing Communications Or Otherwise Change My Privacy Preferences?

ChoiceU does not send marketing communications to you, and our third-party service providers are not allowed to send you marketing communications. You will, however, receive “transactional” communications regarding your use of the site and trainings in which you may be required to participate.

Choice makes every reasonable effort to maintain the accuracy of personal information. If you become aware that information Choice maintains about you is incorrect or if you would like to update your information, please contact us as indicated above.

Do You Share My Personal Information With Third Parties?

Choice needs to transfer your information to Franchised Hotels, as well as our third-party Learning Management System (LMS) vendor in order to manage your training, including running the training content and tracking course completion.

Choice distributes personal information to third party service providers such as web analytics companies. We also use such third parties to: (i) conduct data processing for Choice, (ii) provide additional training content (e.g., general skills and knowledge), (iii) engage in e-mail and other communications on behalf of Choice, (iv) administer surveys, (v) compile information for us about the type and frequency of training accessed, and (vi) compile information for us about the use of Choice’s websites. These parties are contractually prohibited from using personal information for any purpose other than the purpose that Choice specifies.

Although unlikely, in certain instances, Choice may disclose your personal information when Choice has reason to believe that it is necessary to identify, contact or bring legal action against persons or entities who may be causing injury to you, to Choice or to others. Choice may also disclose your personal information when Choice believes the law requires it.
We may disclose your personal information to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings).

Special Notification to California Residents: If you reside in California and have provided Choice your personal information, you may request a list from us of third parties with whom we shared your personal information for their own direct marketing purposes during the preceding calendar year. Such requests must be submitted to us at: 

Privacy@choicehotels.com or Choice Hotels International, Attention: Privacy Officer, 6811 E. Mayo Blvd., Suite 100, Phoenix, Arizona 85054.

This request may be made no more than once per calendar year.

How Do We Use The Information We Collect?

We do not sell, trade, rent, or release your personal information to anyone outside our company, contractors, affiliates or Franchised Hotels, except in compliance with this Notice.

We use your business contact information and employee identification information to offer training necessary to you and your employer to maintain the service levels expected for each Choice brand and the individual roles at each Franchised Hotel. To do so, each employee must create a profile within ChoiceU to allow the assignment and completion of such training.

We will use your e-mail address to send informational messages, assignments, status updates, course completion confirmations and, if necessary, might use the other information to contact you regarding your training.

We may use your personal information to provide reports to your employer (Franchised Hotel) regarding the status of any trainings assigned to you, or notification that you have requested a specific training which may need approval.

Other Uses of Personal Information
To the extent required or permitted by law, we may collect, use and disclose personal information in connection with security-related or law enforcement investigations or in the course of cooperating with authorities or complying with legal requirements. We may also use your information as permitted by law to protect the rights or property of Choice, our employees, our Franchised Hotels and their employees, our customers, this site, or its users.

What Information Do We Collect?

Our website may receive and store information based on your browser settings, which may include your browser type and operating system, the various ChoiceU web pages you view, Internet Protocol (“IP”) addresses, unique device identifiers, and sites visited before viewing our website. Some information, such as information about the website you were on when you clicked the link to visit ChoiceU’s website, is exchanged to verify the link.

When you create an online account, access ChoiceU to take training or interact with the system, or elect to receive communications, we collect personal information and other information that you supply, such as your name, job title, work address, work telephone number, work e-mail address, employee ID number, LAN ID and password.

Choice may occasionally conduct surveys about training you participated in or the functionality of the website. As part of the survey, certain personal information such as name, work mailing address, and work e-mail address may be required.

Franchised Hotels & Your Privacy (Global)

Hotels franchised under Choice’s brands (“Franchised Hotels”) are independently owned and operated. As a result, your personal information collected or maintained directly by Franchised Hotels is processed by those Franchised Hotels. Your personal information is not subject to this Notice unless such information has been shared with us. If your information has been shared with us, we will process your information in accordance with this Notice. For example, the information necessary for you to complete mandatory brand and role-specific training will be transmitted to and processed by Choice. The Franchised Hotel is the employer who collects and processes personal information relative to your employment. Information collected by Choice University (“ChoiceU”) may be shared with the Franchised Hotel regarding training requests and the completion status of any assigned training.

By submitting your personal information to us, you agree to the transfer to and processing of your personal information in the United States in accordance with the terms of this Notice.

ChoiceU.com Privacy Policy | ChoiceU.com Privacy Policy (EU) | ChoiceU.com Cookies