- Definition: A private American company that provides a clearinghouse where hotels can submit their own operating data (ADR, Occupancy and total rooms) and STR then aggregates this information with data from other hotels in the same market and allows participating hotels to compare their key performance indicators (KPIs).
References: https://duettocloud.com/library/revenue-management-glossary-from-adr-to-yield-and-everything-in-between