Definition: A commonly used base rate upon which all other priced segments are based. Example: Lowest discounted rate available for...

Definition: Is a ratio between the net profit and cost of investment resulting from an investment of some resources. A high ROI...

Definition: This term refers to the computerized system used by the hotel to manage its rooms revenue, room rates, room...

Definition: The American with Disabilities Act (ADA) prohibits discrimination against people with disabilities in employment, transportation, public accommodation, communications and...

Definition: Is an industry trade group with thousands of members including hotel brands, owners, management companies, Real Estate Investment Trusts...

Definition: Is the highest certification from the American Hotel & Lodging Educational Institute. Example: Must recertify every five (5) years...

Definition: A computerized system used by hotels to maintain hotel information, inventories, and to manage the reservation process. Example: ChoiceEDGE...

Definition: Percentage of available rooms sold during a specified time period. Example: Occupancy = Rooms Sold divided by Rooms Available...

Definition: A private American company that provides a clearinghouse where hotels can submit their own operating data (ADR, Occupancy and...

Definition: A Choice Area Director (AD) is a trusted advisor to franchisee owners and property level management teams. He/she facilitates...