- Definition: The process marketers use to gain prominence in the listings from query returns (entered as keywords). Organic or natural SEO is a web site’s efforts to be ranked high on a listing by virtue of appropriate copywriting and links from and to relevant and complementary sites. There is also a form of SEO marketing in which a web site pays for a prominent listing in response to a specific keyword.
- Example: There are two types of SEO: organic or paid results.
References: https://sites.bu/shamarketing/sales-marketing-glossary/