SRP: Special Rate Plan Definition: Special Rate Plans (SRP) at a Glance is an overview of Choice Hotels’ standard rate plans, including rate codes...
STR, Incorporated Definition: Formerly known as Smith Travel Research, is a private American company that provides a clearinghouse where hotels can submit...
S.W.O.T. Analysis Definition: A framework for evaluating the strengths, weaknesses, opportunities and threats to your hotel business. Example: Completing a S.W.O.T. Analysis...
TAC: Travel Agency Commission Definition: A percentage of the total product cost paid to the travel agent for selling the product to the consumer....
TMC: Travel Management Company Definition: A company that handles corporate accounts for booking, cost tracking, and policy compliance. Example: Top ones include: Expedia Group,...
TRevPAR: Total Revenue Per Available Room Definition: Is the preferred metric for accountants and hotel owners because it effectively determines the overall financial performance of a...
Travel Agency Guarantee (TAG) Program Definition: This Choice program was developed to facilitate business with travel agencies which choose not to or are unable to...