ROH: Run of House Definition: A basic room type with no guaranteed specific amenities. Example: You get whatever room is available at the time...
RVP: Regional Vice-President of Franchise Services Definition: At Choice Hotels, an RVP of Franchise Services is responsible for leading a team of field-based Area Directors (ADs)...
SAM: System for Awards Management Definition: This program enables you to bid on U.S.military and federal government Request For Proposals (RFPs) in your area. Example:...
SDS: Safety Data Sheet Definition: A listing of the chemical contents, relative hazards to the user, first aid instructions, how to work safely with...
SEO: Search Engine Optimization Definition: The process marketers use to gain prominence in the listings from query returns (entered as keywords). Organic or natural...
STR: Smith Travel Research Definition: A private American company that provides a clearinghouse where hotels can submit their own operating data (ADR, Occupancy and...
SmartMarketing Definition: This online toolkit includes customizable marketing materials and resources to market your hotel in a professional manner. Example: Business...
SMERF Definition: An acronym for the social, military, educational, religious and fraternal segment of the group travel market. Guests in this...
SMERFE Definition: The letter “E” has been added to the SMERF acronym and stands for “ethnic”. Example: All of the above...
SOP: Standard Operating Procedure Definition: Set of written instructions that document a routine or repetitive activity followed by a hotel. Helps in maintaining quality...