August 2025: Power of Brand Love

Consistency, Connection, and the Power of Brand Love In a recent ChoiceU TALKS session, Rose Stark, VP of Brand Marketing & Creative at Choice Hotels, shared powerful insights on how consistency across our properties builds trust, drives loyalty, and ultimately fuels what she calls “brand love.” In today’s competitive hospitality landscape, guests crave reliability. Whether…

April 2025: Convention Time!

Getting Ready for the Choice Hotels 69th Annual Convention Whether it’s your first time attending the Choice Hotels Annual Convention or you’re a seasoned attendee, we’ve got some valuable tips in this video to help you get ready for Vegas. For those who won’t be able to join us this year, you can benefit from…