- Definition: A Choice Hotels Digital Performance Analyst (DPA) works with you (at no charge) to optimize your hotel’s digital presence and implement best in class strategies.
- Example: A DPA can help you with reputation management, your reviews and ratings, your social media presence, and your search engine optimization (SEO).
References: https://apps.choicecentral.com/ccweb/content/resources/ecomm/digital-performance-expect.html