October 2026: Get Booked. Build Your Sales Edge.

At Choice University, we strive to deliver practical, engaging learning that you can put to work right away. We’ve created a new course to support sales professionals with the latest sales strategies, tools, and procedures. Designed for today’s learners, we’re excited to introduce:

What does the course cover?

Currently, you’ll find foundational lessons covering the Choice Sales organization, common sales terminology, essential sales skills, competitive intelligence, and the sales process. In addition, you can take a deeper dive into multi-part lessons on Group Sales and Transient Sales. We’ll be releasing additional topics in the near future!

Who should take this course?

We designed the lessons with different learners in mind: someone who is new to the world of sales, someone who has worked in sales but in a different industry, or someone who has worked in hotel sales outside of Choice Hotels. Even if you are an experienced salesperson with Choice Hotels, we think you might learn something new!

Do I have to take every lesson in a specific order?

Nope! We recommend starting with the foundational lessons to build a strong understanding of sales principles and how the sales process works specifically at Choice Hotels. However, you aren’t required to take them in a specific order.

How long is each lesson?

We know your time is valuable as you juggle multiple responsibilities. At the same time, we don’t want you to miss out on valuable information. While the time varies depending on the lesson and the learner, expect to complete each lesson in 7-10 minutes. And of course, you don’t have to complete them all at once. Take (or retake) a lesson whenever you have a chance!

Is it just a bunch of reading?

We know it’s important to be engaged to make learning stick, so we designed these lessons with videos, interactive activities, and yes, some reading. You’ll notice each section has an audio option, so press play if you prefer to listen to the information.