Welcome to

Learn. Perform. Achieve!

ChoiceU.com

As a Choice Hotel franchisee or team member, you get exclusive access to tailored training resources that boost your skills and support your success at your hotel.

ChoiceU Programs

Learn about the programs ChoiceU leads that help create a greater understanding of operating a hotel in our system, such as HOST, Choice Onboard Immersion and Upscale by Choice Immersion, Designated Trainer and more!

Award & Accolades

For nearly a decade, Choice University has earned industry-wide recognition for its strategy, content, training delivery, and measurable impact on Choice, our franchisees, and their hotels.

Who is ChoiceU?

Success starts with preparation-and that’s where Choice University comes in. ChoiceU is dedicated to helping Choice Hotels franchisees and their teams achieve the results they deserve. Through our 24/7 online platform, Choiceu.com, and hands-on, in-person learning experiences, we deliver personalized training that meets learners where they are-whether they’re just starting out or seasoned hospitality professionals. Across 22 distinct brands, ChoiceU empowers every hotel team member, from owners to housekeepers, guest service agents to maintenance engineers, to grow their skills, drive performance, and build long-term value.

Operational/Owner Orientation

ChoiceU TALKS

Student Work Experience

Annual Learning Events

Schools of ChoiceU

ChoiceU Perform Blog

The Brands We Support

Who Are Our Learners

Owners

Guest Service

Operations

Support Teams

We Help Hotels Perform

Schools of Choice University: Elevate Your Impact
The Schools of Choice University deliver targeted, comprehensive learning designed to help you maximize hotel performance. Whether you’re diving into the intricacies of sales and finance, refining leadership skills, or exploring hotel development, guest satisfaction, and operations—our diverse range of topics equips you with the tools, knowledge, and expertise to thrive in today’s competitive hospitality landscape.

Hospitality Excellence

Financial Principles

Leadership Development

Hotel Development

Professional Studies

Who We Are

The ChoiceU Team

Get to know the passionate professionals behind Choice University—your partners in performance.

Meet the dedicated team members who bring ChoiceU to life and discover how their expertise, support, and innovative training solutions help elevate your hotel’s performance every step of the way.

Read more about us

Awarded Winning Learning

For over a decade, Choice University has been a recognized leader in learning and development.

Our commitment to excellence in learning strategy, content creation, and training delivery has consistently earned accolades across the L&D industry. These honors reflect the measurable impact we’ve made—not only within Choice Hotels but also in empowering our franchisees and their teams to drive meaningful business results.

Here are our most recent awards!

ATD BEST Award Winner

Global CCU Award Winner

Telly Award Winner

View Awards & Accolades

Our experience*

Hospitality - 290 years
Learning Development - 280 years
Learner Experience - 250 years
Video Production - 100 years
Hotel Operations - 95 years
Data Analysis - 32 years

*Total years of the ChoiceU Team

Updates From The ChoiceU Blog