The ChoiceU Team—part of Choice Hotels International—is dedicated to empowering hotel staff and leaders through continuous learning and professional development. Their mission is captured in the motto: Learn. Perform. Achieve!
The Choice University Team
We help hotel franchisees and their staff Learn. Perform. Achieve!
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Learning professionals
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Years in learning*
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Years in hospitality*
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Learning Awards
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Training developed**
ChoiceU Leaders
Jeneane Becker
Dean of Choice University
Christy Price
Director, Tailored Learning Services, Certifications
André Gratton
Director, Performance Learning Initiatives
Lori Lewis
Director, Internal Partnerships and Learning Solutions
Justin Norlin
Director, Contact Center & Partnered Learning
Holli Roberts
Director of Learning Experiences & Engagement
The Choice University Team
What We Are Good At
The ChoiceU Team is dedicated to supporting learning and development across the organization.
We focus on creating meaningful educational experiences, maintaining a strong learning infrastructure, and fostering engagement that drives performance. Our work is centered around empowering individuals and teams to grow, lead, and succeed through accessible and impactful learning opportunities.
And here’s something worth celebrating: In 2024, Choice properties that engaged with the program saw Likelihood to Recommend (LTR) scores that were, on average, 1.42 points higher on a 10-point scale than hotels that didn’t take advantage of ChoiceU’s resources. When we win, you win.
Support Learners and Leaders
We provide guidance and assistance to help individuals and teams navigate their learning journeys effectively.
Engage the Field and Franchisees
We communicate learning opportunities and updates through newsletters, webinars, and direct outreach.
Design Learning Experiences
We create engaging and accessible learning programs that support professional growth and operational excellence.
Manage Learning Platforms
We oversee the tools and systems that deliver training content, ensuring a seamless experience for all users.
Maintain and Refresh Content
We regularly review and update training materials to keep them relevant, impactful, and aligned with business needs.
Innovate for Impact
We explore new strategies and technologies to enhance learning engagement and drive measurable outcomes.
*Total years in Learning Facilitation and Hospitality
**Total active training available on ChoiceU.com