CHOAAA: Choice Hotels Owners African American Alliance

• Definition: As the hotel industry’s only franchisee-focused group dedicated to Black and African American hoteliers, CHOAAA provides ongoing representation, support, and advocacy for these underrepresented entrepreneurs.
• Example: CHOAAA delegates advise Choice leadership on areas such as communication, innovation, and ideation.

References: https://choicehotelsdevelopment.com/news-events/choice-hotels-continues-focus-on-increasing-diversity-across-hospitality-industry-by-creating-one-of-a-kind-choice-hotels-owners-african-american-alliance