ASTA: American Society of Travel Agents Definition: Is a trade association which was formed to represent and defend the business and regulatory public policy interests of...
Accounts Payable (AP) Definition: The total sum of all invoices owed by the hotel to its vendors for credit purchases made by the...
Accounts Receivable (AR) Definition: Money owed to the hotel because of sales made on credit. Shown on the Balance Sheet as an “asset”....
AD: Area Director (Franchise Services) Definition: A Choice Area Director (AD) is a trusted advisor to franchisee owners and property level management teams. He/she facilitates...
AdWords (Google AdWords) Definition: A Google owned program that is used by advertisers to place ads on Google search results pages, on YouTube,...
AV: Audio Visual Definition: Projectors and other equipment used to create visuals and sound in presentations. Equipment needs are listed in the Banquet...
AV: Audio Visual (Equipment) Definition: Projectors and other equipment used to create visuals and sound in presentations. Equipment needs are listed in the Banquet...
Average Published Rate (API) Definition: The average published rate is measured by averaging the range of published room rates for various room sizes (single,...
B&B: Bed and Breakfast (Inn) Definition: An independently owned and operated property that typically includes breakfast in the room rate; 20 rooms or fewer and...
B2B: Business to Business Definition: Also known as eCommerce, is the exchange of products/services between businesses. Example: Your hotel purchases products online from HD...