- Definition: A Google owned program that is used by advertisers to place ads on Google search results pages, on YouTube, and on Google ad network sites. The advertisements must meet special requirements, e.g. the headline should not exceed 25 characters and the text should not have more than 35 characters.
- Example: Choice has purchased specific AdWords for your property on your behalf. Consult with your Area Director (AD) before purchasing any AdWords so a not to duplicate terms and waste money.
References: https://hsmaiacademy.org/glossary/adwords-google-adwords/