Seeing New Opportunities in Every Quality Assurance Review (QAR)
For many hotel owners and operators, the words Quality Assurance Review (QAR) can feel intimidating. But a QAR is much more than an inspection it’s an opportunity to strengthen your operation, reinforce your brand, and improve the guest experience.
When viewed through the right lens, every QA review provides valuable insights that can help your hotel perform better today while preparing for long-term success.
Think Beyond the Inspection
It’s easy to think of QA as a once-a-year event, but your guests are evaluating your hotel every single day. Every check-in, every guestroom, every interaction shapes their perception of your property and the Choice brand.
A Quality Assurance Review simply reflects that daily reality. Rather than looking for perfection, it measures how consistently your hotel delivers the experience guests expect. Viewing QA through the eyes of your guests can help transform the review from a source of stress into a valuable business tool.
Think of QA as an Open-Book Test
One of the biggest misconceptions about QA is that it’s full of surprises. In reality, the standards are clearly defined, and Choice provides a variety of resources to help owners and operators prepare throughout the year.
From Sample QAR Forms and the TrueView Self-Assessment app to operational guides, webinars, and educational resources, the tools are readily available to help hotels evaluate themselves before an advisor ever arrives. The more familiar your team is with the expectations, the more confident they’ll be when review day comes.
Preparation Is a Team Effort
The strongest QA results don’t happen because one person prepares the week before an inspection. They happen because an entire team is committed to delivering a great guest experience every day.
Regular self-assessments, listening to guest feedback, preventive maintenance, and routine deep cleaning all contribute to long-term success. When everyone understands the standards and their role in maintaining them, QA becomes less about passing an inspection and more about showcasing the work your team has already been doing.
Every Review Is an Opportunity to Improve
Whether your hotel passes with flying colors or identifies areas for improvement, every QAR provides a roadmap for future success.
Celebrate what’s working well, involve your team in reviewing the results, and prioritize improvements that have the greatest impact on the guest experience. Small, consistent improvements often deliver the biggest long-term results—for your guests, your team, and your business.
After all, the goal isn’t simply to earn a passing score. It’s to create experiences that keep guests coming back and strengthen the Choice brands we all represent.
Want to Learn More?
Want to dive deeper into the Quality Assurance process? Watch ChoiceU TALKS: “Making More Possible: Seeing New Opportunities in Every Quality Assurance Review (QAR)” on ChoiceU TV. In this 15–20-minute session, Choice University Dean Jeneane Becker and Brand Standards Manager Kendal Jasienski discuss the mindset behind QA, explain how reviews are conducted and scored, highlight tools available to help you prepare, and share practical ways to turn every QA review into an opportunity to strengthen your hotel.
QAR Resources on ChoiceU.com
Celebrate and Support the Housekeeping Team!
Every occupied room, strong guest review, and successful sold-out night begins with a housekeeping team working behind the scenes.
Hotel leaders understand how much depends on this team. Housekeeping helps the hotel keep pace with demand, prepare rooms for arriving guests, operate at full capacity, and protect the quality of the guest experience. Their work directly supports guest satisfaction, team performance, and the hotel’s overall success.
It is also some of the most physically demanding work in hospitality. Housekeeping team members balance room assignments, early arrivals, late checkouts, rush requests, and unexpected challenges, all while maintaining the standards guests expect.
International Housekeepers Week, observed September 13 through 19, is an important opportunity to recognize that work. However, meaningful appreciation goes beyond saying thank you. It also means ensuring team members have the tools, training, communication, and support they need to succeed.
For hotel leaders, that support can take many forms. It may mean listening when team members identify an inefficient process, recognizing excellent work in front of their peers, checking that supplies and equipment are readily available, or simply asking, “What would make your workday better?”
Small leadership actions can make a meaningful difference. When housekeeping team members feel heard, respected, and supported, they are better positioned to care for guests, collaborate with other departments, and take pride in the experience they help create.
Choice University can help begin the conversation.
Visit ChoiceU.com to watch the award-winning Celebrate and Support the Housekeeping Team video. GM Roz shares practical ideas hotel leaders can use to support these hard-working individuals and reinforce how essential they are to the success of the hotel.
Celebrate and Support the Housekeeping Team – ChoiceU.com
Share the video during a morning huddle or leadership meeting, then ask your team what meaningful support looks like at your hotel. Choose one idea you can put into action during International Housekeepers Week and continue throughout the year.
Hotel teams are loving the new ChoiceU experience, and this short video is a great opportunity to explore it together. The platform makes it easier to find practical learning, share resources with your team, and bring development into the daily rhythm of hotel operations. The video was created in English, with additional translations available through closed captioning.
From September 13 through 19, let’s celebrate the team that makes every stay possible and show our appreciation through the support we provide every day.
Need Help? ChoiceU Is Here for You
To support hotels through the transition, the Choice University team is offering ongoing resources and live support opportunities, including:
- Weekly ChoiceU Office Hours every Wednesday at 1:00 PM ET through Oct 1
- Support through ChoiceNOW
