Connect . Think . Own . May 2023

One of your Comfort Service Super Stars

We are pleased to share with you one of our 2023 Comfort Service Super Stars, Stephanie Albers, from the Comfort Inn in Willow Springs, MO.

Hotel owner, Asha Patel shared the following highlights:

“Stephanie is the kind of employee we all want and strive to be. She consistently takes on more work and leadership tasks and is eager to go above and beyond what her role requires. We had a severe snowstorm closing all highways and roads. While the hotel was fully booked, there were families with young children or babies, and elderly people stranded with nowhere to go. Stephanie transformed our meeting room into a safe haven for people to rest and sleep. We ended up with over 50 extra guests. She made a big pot of soup and fed every guest, making sure they were fed, dry and safe.

Stephanie also chooses to collect presents and gifts to give to our guests. Stephanie always puts others before herself. To know Stephanie is to love her. Stephanie has treated the Comfort Inn as her own and is an essential part of the company. Stephanie, I want to say “I love you and thank you for all you do. We would not be where we are today without your love and dedication” You are a True Service Super Star!”

Encourage your teams to find ways they can enhance each guest’s stay at your hotel.

Remember, the acts of service don’t have to be big to be meaningful to the guest!

Build the Service Culture you want at YOUR hotel!

Comfort, you already lead the way ensuring you take care of your guests from welcome to goodbye. You know the little steps that account for BIG success!

You have taught your teams to Connect with Care with your guests and each other by consistently building relationships and training staff to greet your guests and make them feel Welcome, Wanted and Respected.

You have taught your teams Think Ahead by anticipating the needs of your guests and proactively meeting and exceeding them.

It is clear that you empower your teams to Own the resolution of issues by allowing for creative problem solving.

Delivering a problem-free experience at your hotel drives guest loyalty and motivates guests to come back and visit other Comfort hotels.


It All Adds up – Remain Unstoppable!

Cleanliness & condition are key drivers of the guest experience. And it impacts if  guests choose to stay at your hotel because guests are looking at reviews before booking and checking on this when they arrive!

Comfort, as the flagship brand, we strive to continue leading with high cleanliness & condition scores. Your team can accomplish this by utilizing all the resources available as well as the information on the Commitment to Clean hub!

  • Links to Choice University training modules
  • Best Practices from your peers
  • Preventative Maintenance & Deep Cleaning checklists
  • Qualified Vendor products & services available

Visit the Commitment to Clean Hub now to capitalize on these great resources for you and your teams!

Get Ready for National Waffle Day!


It’s our signature, beloved breakfast offering and National Waffle Day – August 24th – will be here before you know it!

Start your planning now for a successful event at your hotel.

Look for a variety of resources and collateral to be available in SmartMarketing as early as July to aid in planning and promoting your hotel’s event.

Here are some great places to start:

  • Create your list of hometown heroes to invite
  • Add Corporate VIP clients/companies to that list
  • Challenge your neighboring Comfort to a contest – who can get the most visitors! How could you track this (#ComfortSaysThanks + #Yourhotelname)
  • Engage your staff on ideas to make your waffle day STACK UP – will you add toppings, flavored syrups – what will you do to stand out?
  • Determine the best ways to promote (paper flier vs digital)
  • Post about it on your social channels using the #ComfortSaysThanks

Don’t forget to HAVE FUN!