Definition: The manager of a hotel sales department. References: https://cdn.shopify.com/s/files/1/2477/6348/files/Hotel_Dictionary.pdf

Definition: An entity that leverages the purchasing power of a group of businesses in order to obtain discounts from suppliers...

Definition: A combination of negotiated and group rates that allow agents to book a hotel’s last available room at a...

Definition: Developed by Choice Hotels, Rates Center is a centralized, web-based tool that allows hotels to manage all rates integrated...

Definition: This online toolkit includes customizable marketing materials and resources to market your hotel in a professional manner. Example: Business...

Definition: An acronym for the social, military, educational, religious and fraternal segment of the group travel market. Guests in this...

Definition: The letter “E” has been added to the SMERF acronym and stands for “ethnic”. Example: All of the above...

Definition: Special Rate Plans (SRP) at a Glance is an overview of Choice Hotels’ standard rate plans, including rate codes...

Definition: A framework for evaluating the strengths, weaknesses, opportunities and threats to your hotel business. Example: Completing a S.W.O.T. Analysis...

Definition: A company that handles corporate accounts for booking, cost tracking, and policy compliance. Example: Top ones include: Expedia Group,...