For award-winning hotels in the Choice Hotels family, Choice University provides the entire hotel team access to the Motivators Assessment – a leading resource and employee development tool that can help individuals discover and understand their personal motivations and how to apply them on the job or in their personal life. The Motivators Assessment is the world’s most extensive and scientific assessment to help individuals identify their unique blend of core Motivators, enabling an alignment of with more of what people love at work and less of what frustrates them.
The Motivators Assessment provides a ranking of 23 Motivators distributed across 5 Identities. Motivators are unique, fundamental drivers that all human beings share in common. The nuances in a person’s specific nature comes not only in which specific Motivators are most important to him or her, but the particular order of priority from 1 to 23.



