
🚀Just Launched: AI Foundations Badge on ChoiceU.com!
Big news for all our hospitality professionals out there — the Artificial Intelligence (AI) Foundations Badge is officially live on ChoiceU.com! 🎉 Whether you’ve dabbled with AI tools or you’re just starting to hear the buzz, these quick videos are your ticket to understanding how artificial intelligence is reshaping the hospitality industry — and what that means for your daily work.

Earn your AI Foundations Badge today and learn how to use AI effectively-and responsibly.
🕒 Just 18 Minutes to a Smarter You
We know your time is valuable. That’s why we designed this badge to be completed in just about 18 minutes — quick, insightful, and easy to fit into your day.
👥 Who’s It For?
This initial rollout is crafted specifically for owners and managers, giving you the tools to lead the way in adopting AI at your property.
🌐 Available in Multiple Languages
The content is in English, with closed captioning available in Spanish, French, and French Canadian, making it accessible for more of our Choice Hotels family.

AI isn’t some far-off concept anymore — it’s already here, quietly revolutionizing how we run hotels and serve guests. And no, it’s not about robots taking over; it’s about tools that help you work smarter.
With the AI Foundations Badge, you’ll:
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- Get a handle on how AI really works (without the tech jargon).
- Discover how AI can support your day-to-day — like a digital sidekick.
- Explore real examples of AI in hospitality.
- Learn how to spot and avoid those weird AI “hallucinations” (yes, that’s a real thing!).
- Understand the ethical side of using AI responsibly.

The badge includes four bite-sized, engaging videos that cover:
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- Introduction to Generative AI – What is it and why does it matter?
- How AI Will Change How You Work – A look at real tools and scenarios.
- Ethical Dilemmas of AI – Making smart, responsible choices.
- Understanding AI-Generated Hallucinations – Knowing what’s real and what’s… not.
Whether you’re curious or cautious about AI, this badge gives you the solid footing you need to start thinking strategically about its place in your business.
Ready to Dive In?
It’s super easy to get started. Just head to the Badges card on the ChoiceU.com Welcome Page to check out all available badges, including the brand-new AI Foundations badge.
Quick to complete. Packed with value. Designed to help you stay ahead in a fast-changing world.
Go on — give it a click. Your AI journey starts here. ✨✨✨

🎓The Schools of Choice University: One Year In & Growing Strong 💪
New Leadership & Staff Development School Now Live — Sales & Revenue Performance School Coming Soon!
It’s hard to believe it’s been nearly a year since we launched the Schools of Choice University — and we’re proud to share that hotel professionals like you have embraced these targeted learning paths to sharpen skills, build confidence, and boost performance. The response has been incredible.
Now, we’re excited to introduce the newest addition to our lineup:
🎉 The School of Leadership & Staff Development — live and ready for you to explore.
And that’s not all — the Sales & Revenue Performance School is on the horizon. Stay tuned!
Let’s Recap: What Are the Schools of Choice University?
The Schools of Choice University offers curated learning experiences tailored to the most critical areas of hotel performance. Whether you want to strengthen operations, improve financial literacy, develop as a leader, or learn the business of hotel investment, there’s a path for you.
Schools You Can Access Today:
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- Hospitality Excellence & Hotel Operations
- Hotel Investment & Development
- Business Principles & Finance
- Professional Studies
- Leadership & Staff Development – ✨ Just Launched!
- Sales & Revenue Performance – Coming Soon!
💼 Introducing the New ChoiceU School of Leadership & Staff Development
Managing a team is one thing. Leading a team to thrive? That’s next level.
The brand-new School of Leadership & Staff Development is designed to help you build stronger teams, communicate more effectively, and lead with strategy and empathy. It’s all about building leadership muscle — whether you’re new to the role or sharpening your approach.
🔍 Inside the Leadership School: What You’ll Learn
We’ve grouped the content into easy-to-navigate themes so you can focus on what matters most to you:
🤝 Building & Leading Teams
💬 Team Communication
🌟 Problem Solving & Decision Making
🌱 Growing & Developing Your Team
🎯 Strategic Thinking for Leaders
🚀 What’s Next?
📢 Coming Soon: Sales & Revenue Performance School
We’re putting the final touches on our next release — a school designed to sharpen your ability to drive top-line results and convert opportunities into revenue. Stay tuned!
🎯 Ready to Lead with Confidence?
Whether you’re managing one team member or an entire department, the School of Leadership & Staff Development gives you the tools to lead with intention, clarity, and confidence.
👉 Head to ChoiceU.com and find the Schools of ChoiceU under the Locations menu at the top of the Welcome Page to get started.
And if you’ve already explored the other schools, now’s the perfect time to return, level up, and prepare for what’s next.

Feel free to share your thoughts, ideas, and feedback on
the ChoiceU PERFORM Blog with us. We love hearing from our community!
Operator Certifications Earned in September!
Congratulations to the following individuals who earned their operator certification last month!
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- Aaron Wolf WI031 Comfort Suites
- Ajay Bharti MO405 Suburban
- Ajay Timbadiya NC450 Econo Lodge
- Alicia Downs AR376 WoodSpring
- Aniruddh Patel GA435 Econo Lodge
- Ankur Patel GA893 Quality
- A’Rhonda Gay VA769 WoodSpring
- Aria Rowley ME038 Comfort Inn
- Ashley Gallardo AZ589 Everhome Suites
- Beth Rose NCA76 Country
- Bhadrik Patel TXM81 Quality
- Bhavesh Patel VA762 WoodSpring
- Bhumin Patel TX359 Quality
- Billy Gwyn NC109 Quality
- Brijesh Patel SC065 Choice Hotel
- Dan Patel AZ222 Ascend
- David Allen OH574 Comfort Suites
- Dhaval Patel AZ057 Comfort Inn
- Dwight Ricks MD329 WoodSpring
- Ed Wilson MI607 Country
- Emily Busse AZ616 Everhome Suites
- Enzo Rodriguez MN291 Country
- Eryss Bell TXK99 WoodSpring
- Fabio Pari MA229 Cambria Hotels
- Geyoni Williams GAC49 Everhome Suites PLATINUM
- Gracie Chavez TXP56 Ascend
- Harmandeep Kaur NY024 Quality
- Harsh Patel LA716 Quality
- Holly Bell TNA08 WoodSpring
- Jacqueline Najera TXK10 Comfort Suites
- Jasmine Hintz15214 MT151 WoodSpring
- Jason Zgainer IL514 Cambria Hotels
- Jason Frink VA763 WoodSpring
- Jason Butt WV078 Clarion
- Jay Patel NC421 Quality RING OF HONOR
- Jaykumar Patel IN275 Comfort Inn
- Jeffre Williams MO516 WoodSpring
- Jeremy Gilley CO116 Comfort Inn
- Jignasa Patel TXR57 Rodeway Inn
- Kathy Mielke IA338 Country
- Keke Bansal NC855 Quality
- Kimberly Stevens SC639 WoodSpring
- Krupal Chhasatiya SC095 Quality
- Leticia Sustaita TXN92 WoodSpring
- Lisa Plaugher TN528 Comfort Suites
- Lynette Sencion CA853 Quality
- Melina Paredes FL202 Comfort Inn
- Melissa Wallace NC937 WoodSpring
- Moises Rodriguez NM223 Ascend
- Nancy Patel NM121 Quality
- Nelson Suxo UT051 Sleep Inn
- Nick Annem CAD82 Clarion
- Nicole Ludewig MN137 Comfort Suites GOLD
- Pathik Patel NCA96 Suburban
- Preston Chew KY327 Mainstay Suites
- Priyank Patel AZ675 Rodeway Inn
- Quinton Martinez TN851 Mainstay Suites
- Rachelle Turney IA149 Suburban
- Rahaman Fazal CNC94 Quality
- Rakesh Patel GA195 Quality
- Ray V CAH88 Comfort Inn GOLD
- Rinkesh Patel GAE10 Clarion Pointe
- Rochelle Colston VA403 Comfort Inn
- Ronald Lawrence II AZ560 WoodSpring
- SAHIB SINGH MN310 Suburban
- Saikiran Pendli UT167 Comfort Inn
- Samantha Ellis FLJ18 Everhome Suites
- Sarah Crawford NY613 Clarion
- Shadina Robinson MD331 WoodSpring
- Suzy Serna TXQ60 Everhome Suites
- Tammy Powers VA766 WoodSpring
- Tehseen Hussain MO388 Quality
- Tejal Patel OK316 Sleep Inn
- Terrence Brown SC608 WoodSpring
- Tiara Lawson OH751 WoodSpring
- Toni Allen MS183 Suburban
- Tonya Matteucci NV057 Rodeway Inn
- Travis Rovang IA186 Quality
- Vedant Bhakta TXG24 Quality PLATINUM
- Vince Pimentel CNB56 Ascend
- Vinnie Patel AL704 Clarion Pointe
- Yash Patel CN352 Comfort Inn
- Yu Jun Situ CNC94 Quality

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