The Guest Satisfaction Awards Program recognizes and celebrates hotels for achieving high Guest Satisfaction Scores based on guest responses from the Guest Impact Surveys (GIS). Likelihood to Recommend (LTR) scores, and Net Promoter Scores (NPS) for legacy Radisson brands, are used to rank hotels within each brand for comparison. The top-performing hotels are then presented with the rank of Gold, Platinum, Ring of Honor, or Best of Choice.
Gold Awards are given to the top 10% of the brand and all hotels who achieve an unadjusted LTR/NPS score of 9.0 or higher.
Platinum Awards are given to the top 3% of the brand.
Ring of Honor Awards are given to the top 1% or top three hotels for hotel brands with a smaller number of open hotels.
Best of Choice Awards are provided to one hotel from each brand showcasing the top performers in guest satisfaction and the best representation of the brand.
How Guest Satisfaction Ranking is Determined
The criteria for ranking is based on a hotel’s rolling 12-month unadjusted LTR/NPS score from the previous year (January 1st-December 31st). The score is based on guest responses from the Guest Impact Surveys (GIS). “Unadjusted” means no surveys or the resulting scores are removed from the calculation to determine ranking. The Property Ranking is provided on Choice Central by accessing the Guest Satisfaction Awards Ranking Report (for legacy Choice Hotels brands only). This report is updated monthly, and potential award status is identified for the current month.
All hotels, including hotels that have changed brands and hotels under new ownership, must be in their brand and current contract for at least 12 months. A brand must have a minimum of 10 open hotels to qualify for the Guest Satisfaction Awards Program. All hotels must have met the minimum requirement of GIS surveys completed within the 12-month timeframe.
References: For a more detailed look at the awards program please click here: Guest Satisfaction Awards Program