July 2025: Get Involved in Shaping Public Policy

What Hotel Owners Need to Know in 2025

Big changes in Washington mean big implications for hotel owners. In a recent ChoiceU TALKS session, industry leaders Rolf Lundberg (Vice President & Assistant General Counsel, Global Public Policy and External Affairs for Choice Hotels), Chirag Shah (Executive VP, Federal and Political Affairs & Counsel at the American Hotel & Lodging Association), and Sarah Davies (General Counsel at the International Franchise Association) broke down what the new administration and Congress mean for the lodging industry. The good news? The current policy environment is more favorable for business, and our industry is seizing the opportunity to go on offense—educating lawmakers about the franchise model and pushing for pro-business reforms.

ChoiceU Shorts – How can Hotel Owners and Operators Get Involved in Shaping Public Policy?

Among the wins already secured: the defeat of the Overtime Rule and the Joint Employer Rule, both of which posed serious threats to franchise operations. But the work isn’t done. Tax policy is front and center in Congress, with a new bill that could significantly impact small business hotel owners. The panel emphasized the importance of staying alert to issues like tariffs, which can sneak up and disrupt supply chains, and the need for long-term legislative solutions to protect franchising.

So, what can you do? Get involved. The panel urged hotel owners to connect with their elected officials—whether in Congress, the state legislature, or even the mayor’s office. Your voice matters, and lawmakers want to hear from real-world operators like you.

Want to dive deeper? Check out the full interview, “Government Affairs – The New Administration, the New Congress, and How AHLA and IFA are Helping Hotel Owners”, on ChoiceU TV (available exclusively to managers and owners).

You can benefit from more insights and updates from more ChoiceU TALKS videos which will be available exclusively to managers and owners on ChoiceU.com!

Additional Resources

AHLA Website: The largest hotel association in the U.S. representing ALL segments nationwide.
AHLA is the leading voice representing every segment of the hotel industry including major chains, independent hotels, management companies, REITs, bed and breakfasts, industry partners, and more.

iFA Website: The International Franchise Association is the world’s oldest and largest organization representing franchising. Through results-based education, world-class events and effective advocacy, IFA offers a supportive, member-based community that helps franchisees, franchisors and suppliers learn, lead and succeed in franchising across more than 300 industries around the world.

Operator Certifications Earned in June!

Congratulations to the following individuals who earned their operator certification last month!

• Adam McDowell CNC75 Ascend
• Ajay Patel KS289 Quality
• Alpesh Patel OK432 Comfort Inn
• Alpesh Patel TXM05 Quality
• Althea Green VA867 WoodSpring
• Andrew Navratil CAH59 Everhome Suites
• Andrew Nutter FLJ33 Country
• Aniket Shroff CT115 Comfort Inn
• April Aughney TXK24 WoodSpring
• Ashish Patel OK224 Sleep Inn
• Beverly Evans FLC86 Quality
• Brijesh Patel GA730 Sleep Inn
• Cassandra Washington NJ374 WoodSpring
• Cerena Cruz NCA89 Country
• Chaz Hyland MT010 Quality
• Chelsea Guimbarda OK389 Country
• David Mejorado TXK23 WoodSpring
• Dhaval Patel IN253 Comfort Inn
• Dimple Kotak UT189 Comfort Inn
• Dixiana Mcgeough CO393 WoodSpring
• Edward Turbeville NY818 WoodSpring
• Elizabeth Patterson OK181 Comfort Suites
• Fenil Patel GA044 Comfort Suites
• Fredrick Taylor SC278 Comfort Suites
• Gina Wetzel NJ103 Ascend
• Harshad Patel TN906 Quality
• Hector Ramirez TXK51 WoodSpring
• Hitesh Luthra MD134 Econo Lodge
• Jack Radford AZ474 Cambria Hotels
• Jiji Kuriakose WV021 Quality
• Jim Williams SC565 Cambria Hotels
• Juan Quintana NM256 WoodSpring
• Kaitlynn Jacobs14579 SC735 WoodSpring
• Kellie Salatino PA992 Country
• Kevin Gandhi CNB18 Quality
• Keyur Shah TXC62 Sleep Inn
• Klint Kolbu OR337 Cambria Hotels
• Liberty Bell MT420 Comfort Inn
• Louis Hudy FL968 Suburban
• Mauni Shroff PA186 Comfort Inn
• Melinda Mowry NC743 Comfort Suites
• Michelle Jacobson ND054 Sleep Inn
• Mikaela Scott OR171 Comfort Inn
• Monali Bhakta TXS37 Rodeway Inn
• Muhammad Abdullah NC781 Choice Hotel
• Naisarg Amin MO213 Quality
• Nariah Tell TXK71 WoodSpring
• Nicole Arzate NM187 Suburban
• Payal Govan TXR13 Clarion Pointe
• Prashanth Rubesingham CNC24 Radisson Hotel
• Prathmesh Kelkar NM035 Comfort Inn
• Quashawn Lyons NC932 WoodSpring
• Raj Shah WI100 Comfort Inn
• Rick Harrison TXQ29 Radisson Hotel
• Ricky Chaudhari SD009 Comfort Suites
• Samir Mehta TXN46 Quality
• Shannon baptiste AZ429 Quality
• Shannon King OK325 WoodSpring
• Shawna St. George WA351 WoodSpring
• Shelby Doloughty PA354 Comfort Inn
• Shilpa Sheevam MO575 Comfort Inn
• Shreyant Patel MD291 Sleep Inn
• Staffi Staffi CNA80 Quality
• Susan Egan IL753 WoodSpring
• Tara Dunow ID104 Everhome Suites
• Tariq Khan KS330 Country
• Tearah Jones PA887 Mainstay Suites
• Tonia Bethel4323 FLF23 WoodSpring
• Tremaine Mcleod NC946 WoodSpring
• Trudi Veals LA470 Comfort Suites
• Vanessa Baggio CN325 Comfort Inn
• Veronica Luque IN511 WoodSpring
• Vinnie Patel OK166 Quality

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