Choice Industry Acronyms

Definition: The Assistant General Manager (AGM) assists the General Manager (GM) in his/her day-to-day operations of the hotel (administrative duties,...

Definition: Is an industry trade group with thousands of members including hotel brands, owners, management companies, Real Estate Investment Trusts...

Definition: The total room nights in a hotel or segment divided by the number of reservations in the hotel or...

Definition: The geographic area which is designated by a franchisor, and granted to a franchisee, in which no directly competing...

Definition: The average published rate is measured by averaging the range of published room rates for various room sizes (single,...

Definition: Is a trade association which was formed to represent and defend the business and regulatory public policy interests of...

Definition: Projectors and other equipment used to create visuals and sound in presentations. Equipment needs are listed in the Banquet...

Definition: Projectors and other equipment used to create visuals and sound in presentations. Equipment needs are listed in the Banquet...

Definition: An independently owned and operated property that typically includes breakfast in the room rate; 20 rooms or fewer and...

Definition: Also known as eCommerce, is the exchange of products/services between businesses. Example: Your hotel purchases products online from HD...