UFOC: Uniform Franchise Offering Circular Definition: A document containing information which the Federal Trade Commission (FTC) requires franchisors to provide to US franchisees before a...
UGC: User Generated Content Definition: Any form of content such as blogs, wikis, discussion forums, posts, chats, tweets, podcasts, digital images, video, audio files,...
USALI: Uniform System of Accounts for the Lodging Industry Definition: First published in 1926, the publication offers industry specific standards for tracking revenue and expenses. Also provides recommended formats...
USDOT: United States Department of Transportation Definition: Is a federal Cabinet department of the U.S. government concerned with transportation. Example: You could deal with this department...
USTOA: United States Tour Operators Association Definition: Is a 501(c) registered nonprofit professional association representing the tour operator industry. Its members are made up of companies...
Wi-Fi: Wireless Internet/Fidelity Definition: Wi-fi enables guests to access a wide range of information, applications, and computing resources without connectivity problems. Example: Slang...
WHO: World Health Organization Definition: WHO’s primary role is to direct international health within the United Nations’ system and to lead partners in global...
WTO: World Tourism Organization Definition: Is the United Nations specialized agency responsible for the promotion of responsible, sustainable and universally accessible tourism. It is...
WoM: World of Mouth Definition: People telling other people about an organization, brand, a product, or marketing message. Example: Former guests sharing their stay...
WTTC: World Travel and Tourism Council Definition: Is a forum for the travel and tourism industry. It is made up of members from the global business...